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Understand salary, bonuses, equity compensation, benefits, and the financial decisions that come with earning more.

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Decision framework showing sell at vest versus hold company stock after RSUs vest

Should You Sell Your RSUs at Vest?

Shares vesting does not automatically make holding them the right call. This CPA-led framework separates the compensation-tax layer from the investment decision that starts the moment you own the shares — including how RSU withholding can differ from final tax liability and the cost-basis error that can cause tax to be paid twice.

September 2, 2026
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When RSUs vest as shares, holding them is the default.

Should You Sell Your RSUs at Vest?

It Depends

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Common Questions

Questions About Compensation

Are RSUs taxed when they vest?

Generally yes, for the compensation layer. When RSUs settle and shares or cash are delivered, the value is generally included in your wages and reported on Form W-2, with income tax withholding and employment taxes applied. Exact timing depends on plan terms, especially for private-company awards with a liquidity condition.

Is selling RSUs at vest taxed twice?

No. The compensation value is taxed once as wages; any later change in the share price is taxed once as a capital gain or loss. Selling immediately at the vest price usually produces a gain or loss near zero. The “taxed twice” impression comes from a Form 1099-B reporting a cost basis of zero, which you correct on Form 8949 rather than accept.

Does an employer match count toward the $24,500 limit?

Generally, no. Employer matching and profit-sharing contributions do not reduce the regular employee elective-deferral limit, but they generally count toward the broader $72,000 annual-additions limit.

What is my cost basis after RSUs vest?

Generally the fair market value already included in your income as compensation — usually the vest-date value used by payroll, per share. Your broker may not report this, because the reporting rules prevent brokers from increasing initial basis for income recognized on equity compensation granted or acquired after 2013. Keep your vest confirmations.

Should I sell all my RSUs immediately?

Sometimes. It is a legitimate default for people already heavily concentrated, but it is a portfolio judgment rather than a tax rule. Selling at vest does have one clean property: because the shares were just taxed at the vest value, an immediate sale usually produces little additional gain to manage.

What does sell to cover mean?

A transaction in which the plan’s broker sells enough of your newly delivered shares to fund required withholding, remitting the proceeds to the employer. It differs from net share settlement, where the company retains shares and no market sale occurs. Sell-to-cover produces a reportable sale; share withholding does not.